this sounds better but still: a padded, underwire bra is all about pretending. makeup usually is too (take twenty years off / put five years on).
Not in my experience, it's not. Underwire is all about the support. Not infrequently, bras that don't have underwire will use padding instead for the same purpose--though that's inadequate for some of us. Underwire doesn't actually make your breasts look any bigger than they are--believe me, I have no need to pretend I've got anything, and I always, always wear underwire, because otherwise, the structural support just isn't there.
So, while some padded bras are all about giving you the next letter, not even remotely all of them are, and underwires aren't about that at all.
Makeup--isn't (always, or even often) worn to make you look younger. It's worn to smooth out any sort of flaws in your skin and to accent or tweak certain aspects of your face--the color/size of your eyes, the shape of your mouth, etc. You can certainly use makeup to appear younger, if you're motivated and skilled. But that's not its primary purpose. And note that, for adolescent women, one purpose is to make them look
older. Also, I'd submit that makeup in particular is so customary that one of the main reason women wear it is because they're "supposed to," not because they're actually trying to deceive.
So, while occasionally makeup is deliberate deception, or pretend, in most cases it's not.