I've been puzzling over this comment for a few hours now…
If a writer of a Star Trek novel can create something as well written and as engaging as the better Mieville novels, why should readers see a difference there, just because Mieville got to name the main characters?
And my off the cuff answer is --
"Because the writer of the Star Trek novel didn't create anything."
But even that isn't a good answer, it's flip and turns the whole thing into a black and white issue, and as anyone who's been on the forum for more than a year knows, Eytanz and I see eye to eye on just about nothing, but he makes a good point. If a Star Trek book is as well written as a China Meiville book, what's the difference? That's probably a pretty common paradigm in the fan community. I like Star Trek, so a Star Trek book that's well written is pretty much the same, product wise, as some other book by some other dude/dudette on the shelf.
I suggest it even goes one step further --
Not only do I like Star Trek, but I'm comfortable with Star Trek, I feel like i already know the characters, how the world works, what the politics and religions are, I can open this book and I'll more than likely be spending a few hours with characters I already know and love in an adventure that's virtually indistinguishable in tone and style and pacing and description and continuity as all of the other Star Trek books. Heck, that being the case I as a consumer may not choose some new piece of work with a catchy cover (or not) when I can buy this Star Trek book and spend a few comfortable hours in my chair spending quality time with Spock and McCoy, or Picard and Data, or Worf and Quark, or whoever.
Mind you, there's absolutely nothing inherently wrong with this paradigm.
I like Star Trek, have since the first episode I saw (which was the Space Hippies one "The Way to Eden"). But when I see a Star Trek book on the shelf I don't see an author, I see a brand, and there's a difference.
Gene Roddenberry created Star Trek and everyone else who writes Star Trek stuff is just rearranging the elements he sweated out. Now, in the case of Star Trek, it was a TV show, and that's a collaborative effort (goes the the later shows too who owe plenty to Brandon Braga and others… but even they aren't creators of Star Trek, Roddenberry is), so I'm not talking about the TV show(s) or movies at all, but the books that come from it, those aren't collaborative.
But back to the original question:
If a writer of a Star Trek novel can create something as well written and as engaging as the better Mieville novels, why should readers see a difference there, just because Mieville got to name the main characters?
A writer of a Star Trek novel cannot create something as well written and as engaging as a novel by another author because the Star Trek author isn't writing a novel, they are working in a brand, they are following a dictated outline from Paramount pictures that states what can and can't occur in the story, what politics have to exist, what religions are present, how they behave, how the characters behave, the writer of the Star Trek book isn't writing a novel, they are filling in the novel equivalent of Mad Libs, and having a dozen editors employed by Paramount review and edit and ensure that the story doesn't harm The Brand.
China Meiville doesn't just name characters. He must create the world, politics, religion, technology, personalities, styles, idioms, predicaments, solutions, offspring, history, future, transition, and hell even the smell, of every single thing in his book(s).
Even when original books fail -- and they do, often -- they are still creations and not brands. You'll NEVER remember who wrote a Star Trek book that you didn't like, but it's virtually impossible to dislike a Star Trek book because the publisher and Paramount spends a ton of money to make sure that the book falls in line with the Star Trek brand, and if you like Star Trek, you like the brand. The Brand (not just Star Trek) will almost always outsell an original work too because it's comfortable.
Now, I'm trying to look at this issue as a fan and not a writer, but it's really really hard to separate myself that way partly because I am not a fan.
But, as a writer what i see is, through the process of media consolidation, the rise of free fiction and non-paying markets (which I think is great, by the way), and since the explosion of post-Star Wars merchandizing the rise of tie in novels that have pushed more and more authors off the shelves to make space for Star Wars, Star Trek, Halo, etc... Publishers like Tor, who haven't been gobbled up, or forced (yet) out of business are competing for customers with multimedia empires who can afford to release a new Star Trek/Star Wars/Halo/Buffy book every week for a year, hell every DAY for a year until the market gets smaller, and smaller, and smaller and even name authors are getting pulled in to write Star Trek books because the advances they used to get to create new worlds are gone, because the publishers who used to have the money to pay them for those new worlds, don't, because the books don't sell nearly as well as The Brand.
And for the most part it's been a really quiet usurpation. It started with the paper magazines and the smaller science fiction/fantasy presses, most of those are gone now. The few that hang on like Asimov's and Analog have fewer subscribers than Escape Artists has listeners. They won't last. Nor will Tor, or Baen, Daw, Del Rey, unless they land a brand to subsidize their other authors.
The fan community is so wedded to their Brands that they'll buy the licensed books, the comic tie ins, to the expense of being able to experience other, new, worlds created by other people, because, after all, if it's good and I'm comfortable with it, what's the problem?
So that brings me back to The Things, which is nominated by the fan community, for one of the most prestigious awards given in the field today. The Things which takes every single aspect of its being from a 1956 John W. Campbell story, and a 1956 Howard Hawks film, and a 1986 John Carpenter film (regarded as one of the absolute best pieces of filmed science fiction ever made) and it tells a new(ish) story. And this story that leaves all of the heavy intellectual lifting to the audience's pre-existing experience with the media properties is put on the same stage as three other stories where the writers had to create every single thing down to the character's name and smell, is wrong.
I can imagine a future, a near future, where the Hugo list appears and all four of the short stories, novella, and novel categories are filled with media tie in novels, because that's what fans are comfortable with, and soon that's all there will be. Those of us who grew up reading science fiction before the media tie in frenzy are getting old and starting to die leaving a generation who are perfectly comfortable grabbing a handful of new Star Trek novels at the local Target because this is the world in which they've been raised. Then, maybe when you have kids who are starting to read and show an interest in science fiction you can give them The Complete Starfleet Library, and they can dream in other people's dreams exactly the same comfortable way you did. And all the writers who would be thinking of new worlds to take you and new people for you to meet are instead writing about Captain Kirk, and Geordi LaForge, and The Borg, because they don't know any different and if they did there was no one to publish and no one to read it anyway.
Maybe I'm like that last Tyrannosaurus waving his little nearly useless arms at the incoming comet, and my concern might amount to a teaspoon of crude oil ten billion years from now, but at least I can say that I said something.