This story is so mean. You can't put me in a box! I am unique! Just like everyone else.
The Red/Blue dichotomy felt more Coke/Pepsi than anything else. Also, with the veil being torn from our eyes at the end that everyone is just a market tool and Mikia's mother has her set up with a new experimental chip points to a Matrix association.
The teenage dialogue was written very well, and the surprise turn at the end was an interesting new twist. Though again, I'm not sure what exactly the point is if they have a counterculture chip, seems like a lot of work to produce subgroups that would've formed on their own anyway. Is the point that they can then know who exactly is in what group to more effectively cater their markets?
If small business owners could directly market their organic, sustainable, locavore products to just black chips - they totally would to break through the noise of mass corporate advertising. You generally have to hunt for that sort of stuff.
Black chips would allow corporation to better market to the counterculture. For example, the definition of "organic" is pretty loose.
Also, the multinational macrobrew megacorps who produce uninspired American Adjunct Lagers have been feeling a small pinch from lots of little guys. So they've been investing in them all over the place, or buying them outright. They provide the little independent guys better access to things like OSHA resources and things that mitigate risk, as well as better distribution and retail shelf placement. And the megacorp gets a nice income stream, a great narrative about mentorship, and a great narrative about experiment factories.