Putting the "gay" in "Gatorade"

[Talia]

We'll see what's what 11/29

[Bdoomed]

psh bring it.

[shwankie]

Weird. I never associated the usage of the word "fierce" with gay men, so I didn't get the joke either. Actually, I associate it pretty much solely with "divas" like Tyra Banks (who's been using it since sometime in the 90's), and Biance (who has renamed herself Sasha Fierce and released a new album by that name). I don't watch a whole lot of TV (especially since we willfully don't have any kind of television service); but, none of the gay men I know personally use that word half as much as most of the women I know, especially younger women.

[Zathras]

Ok.  I was sitting in the driver's lounge yesterday and one of the TV judges, I didn't catch his name, who is a bit diva-ish used fierce.  I'm not saying he's gay!  He matches the old stereotype of gay.  I have seen maybe 3 episodes of his show.  Anywho, I would say that fierce is definately a diva word, regardless of the diva's sex.

I haven't been smacked with the chair for a while...

[stePH]

Anywho, I would say that fierce is definately a diva word, regardless of the diva's sex.

Actually, that sounds about right.  It's a "drama queen" word.

[wintermute]

I can't help but think of it as a "wildlife documentary" word.

[Zathras]

Judge David Young is the "Fierce" judge.

[wintermute]

Judge David Young is the "Fierce" judge.

Never heard of him. But Wikipedia seems to think he's gay.

[Zathras]

Judge David Young is the "Fierce" judge.

Never heard of him. But Wikipedia seems to think he's gay.

He's on now, and if he isn't gay, he is definately a diva.  This show is so bad it's almost worth watching.  They have a lie detector box that they make people sit in to review the results from their polygraph tests.

Read the wiki, it's pretty much spot-on from what I've seen.  I actually enjoy this show.  Someone please help me, i kin feelz my brain ooozing

[Thaurismunths]

Seriously, d00d, you're overanalyzing this.  I saw the word "fierce" on the bottle and associated it with the usage by many homosexual men, and that's all there is to it.

Maybe I am. Or maybe I'm not analyzing it enough.
I'm not keyed in to that part of popular culture and my association with your subject line was that you were calling Gatorade "gay" as in "lame" because they chose such a lame word for their product. Maybe a link, or something, in your post might help clue some of us in on the 'joke'?
That said: I still don't get it. What's funny about the coincidence of gay men and ad executives using the word "fierce"? Maybe I'm just more PC than I use to be.

[Heradel]

Seriously, d00d, you're overanalyzing this.  I saw the word "fierce" on the bottle and associated it with the usage by many homosexual men, and that's all there is to it.

Maybe I am. Or maybe I'm not analyzing it enough.
I'm not keyed in to that part of popular culture and my association with your subject line was that you were calling Gatorade "gay" as in "lame" because they chose such a lame word for their product. Maybe a link, or something, in your post might help clue some of us in on the 'joke'?
That said: I still don't get it. What's funny about the coincidence of gay men and ad executives using the word "fierce"? Maybe I'm just more PC than I use to be.

I think the funny part is that Gatorade markets itself as a very masculine alpha-male type of product, which doesn't fit with the fey/diva use of fierce. There's an unintended double-meaning.

[Windup]

Seriously, d00d, you're overanalyzing this.  I saw the word "fierce" on the bottle and associated it with the usage by many homosexual men, and that's all there is to it.

I thought it was a reference to the song Glamour Boys by the funk-metal band Living Colour.

And here I thought it was the first time in ages I got a pop-culture reference on the first try... 

TFB, old people need sleep...

[Russell Nash]

I didn't know I had to put fierce on my "good words destroyed by over-pop-usage" list.  I still can't use awesome in it's proper sense.

[stePH]

I thought it was a reference to the song Glamour Boys by the funk-metal band Living Colour.

And here I thought it was the first time in ages I got a pop-culture reference on the first try... 

Sorry ... I always thought Time's Up to be the far superior album, so I don't think I ever listened to Vivid all the way through more than once -- I see "Glamour Boys" is the last song on that album so if I've heard it, I don't remember it at all.