Patrick Lucci, Electrolyzer's vice president of marketing, likes to bombard prospects with scientific studies, then give 'em the old razzle-dazzle. He'll swig the processed salt water before he mops the floor with it.
"Try that with bleach," he said.
Erm ... that's kind of what many municipalities do every day with the tap water. It's a question of concentration.
Even so, if the resulting liquids work only as well as conventional water additives like bleach and lye, the safety factor has to be much better, since you wouldn't ever be storing and handling highly-concentrated chemicals.