I went to see The Golden Compass. I have two kids and wife who works long hours. This means going to the movies is not a simple thing. On the day we went she had had the day off and we got my mother-in-law to take the kids for the night. It's a big deal for us to get that much freedom for the night and we were looking forward to the movie.
We went to the Sony Cinestar (I mention the name for a reason) in the middle of Berlin. This is a big place. Most of the major movies have thier premieres here. Lucas was here for at least two of the last Star Wars films and Will Smith even got on stage outside and rapped a few songs before I, Robot.
The projection was so horrible I don't even know if it was a decent film or not. The focus wasn't sharp which I admit was probably caused by a lazy worker as opposed to a corporate policy. The big problem was a result of theater if not corporate policy. The wattage was turned down on the bulb to the projector to save a couple of bucks on electricity
This is a problem Roger Ebert has been screaming about for years. The sunny shots end up looking like they were shot in doors with the curtains closed and the shadowy shots are undecernible. If you've ever marveled at how your new DVD looks better on your flat screen then the movie looked in the theater, this is why.
I have complained about this theater before, but this was the last straw. From now I'm instituting a one strike policy. I go to only a couple of movies a year now. It's a special thing to be able to get out. I'm not wasting it on anything less then a gorgeous picture and great sound. Any theater that disappoints me this way again will be put on my boycott list. Not only will I not go to it, but I will tell everybody I know not to go there either.
The industry keeps telling us how difficult it is for the theater owners and how the reduced numbers of movie goers means smaller profits. Well let's run some of the crappy ones out of business, so the good ones will survive.
When you go to a theater that does this, don't go back. Tell everybody you know what they're doing. Complain loudly to the manager after the movie, so others hear. If it doesn't hurt them, they'll never change.