Bear in mind that "sugar" in the US is generally not actually sugar but High Fructose Corn Syrup, which tastes almost (but not quite) as bad as artificial sweeteners, and has been linked to increased obesity rate far more strongly than cane- or beet sugar.
My wife and I have resolved to eliminate HFCS from our diet, so we do a lot more label-reading these days than we used to. That shit is in almost everything! Even stuff that no reasonable person would expect to find it in.
No kidding. I have found it in 100% whole wheat bread and diet yogurt. I'm buying a lot more of my food at Trader Joe's these days. I couldn't find any yogurt that didn't have HFCS at the supermarket (including ones with artificial sweetners) and they don't have any breads that have HFCS. I just can't read all that small print on every food label when shopping.