That would have been a lot cooler if it wasn't a ripoff of a broader PSA from a couple years ago. I wish I could find the link. It was all about "the kids today" and how they don't care about social justice and stuff, but when reversed, it said the opposite.
Look, when the gimmick is the entirety of the ad, stealing it for your own little message is just kind of lame. Much as I like and support the publishing industry, I think the boggling lack of creativity here is ironically telling...
