Speaking as one of the kids here, I find this extremely creepy. I mean, toys that spy on your every move? Has our society become so absolutely obsessed with security and control that we're spying on our kids?
I was spied on extensively as a kid. The agents were called "Moms of friends," "teachers" and "neighbors." They were adults who knew me and knew what I was up to, and if I got involved in anything dangerous or stupid, they would (and did) inform my parents. Coverage wasn't 100% -- it never is -- but it was complete enough that it tended to keep me out of trouble.
That's a much preferable system to some sort of technology spy, but its underpinnings are gone. In most suburban homes, both parents work outside the home, and kids are unsupervised on a daily basis when they hit middle school. The elderly neighbors who formed part of my personal safety net have, for the most part, relegated themselves to retirement communities. And we just don't know each other as well.
This was brought home to me several years ago, as I was biking home from work, and suddenly two little boys -- probably around 12 or 13 years old -- came exploding out of the culvert under the bike path, trailing the distinctive odor of marijuana smoke. I thought that if I were my age in the town I grew up in, I'd know who those kids were, and I'd know their parents. And when I got home, i would have given them a call and said, "Look, I'm not taking a position on this, and I have no intention of involving the police, but I think you should know this happened, and I'd want you to do the same for me if the situation was reversed." And hopefully, there's a reasonable conversation about risk that follows. However, since I am where I am, I didn't have the foggiest idea who the kids where, and I just have to hope they are going to be OK.
If that's creepy, then well, I guess I'm creepy.