If you had a self-published project you were working on, how would you go about promoting it?
I ask because I'm the editor of an anthology called "Triangulation: End of Time" (I'd link to it, but there's nothing to link to just yet). It's the fourth in a series of anthologies produced by a group in Pittsburgh, but very few people outside of a small circle in the Pittsburgh area have ever heard of us. It's a print anthology, but it's going to be available on-line this year and I'm very strongly leaning towards also making a PDF download available for cheap. (Was it Eric Flint who said that obscurity is a vastly greater threat to writers than piracy?)
If you were in the position of having to establish what's more or less a brand-new market, what are some things you might try to promote it? (Other than, you know, mentioning it by name in a post ostensibly dedicated to a larger topic. *cough*) What kinds of things might make you as a reader look at an anthology and say "Ooh, yeah, I gotta get me some of that!"? Ever stumble across a resource that made you say "Damn, if only I had some fiction project to promote, this would be killer advice!"?
Thanks in advance. :-)
