Job Description

Job Description

Job Description

Digital Marketing Associate - Role Overview & Growth Plan

This role is designed to support the dealership’s digital visibility , increase lead volume , strengthen inventory presentation , and improve overall online consistency . The Digital Marketing Associate will be r esponsible for daily execution across 3 rd party classified sites, website listings, social media, and analytics . This position supports Sales, Service, and Parts and plays a critical role in driving organic growth in a lean-budget environment.

Primary Responsibilities

• Manage and optimize 3rd party classified listings (high-volume function).
• Update vehicle inventory and product listings on dealership websites.
• Publish and schedule social content; assist with photography and short-form video.
• Support promotions, seasonal initiatives, and department requests.
• Maintain photo and video assets for accuracy, branding, and consistency.
• Assist with email newsletters, landing pages, and basic website content updates.
• Track weekly performance and provide actionable insights to leadership.
• Test and implement small improvements aimed at increasing organic visibility.

Key Skills Required

Technical Skills: Vehicle listing creation, SEO fundamentals, analytics (GA4, Meta, CRM), strong writing ability, basic graphic design, familiarity with WordPress/Shopify, strong organizational discipline.

Soft Skills: Bias toward execution, clear communication, adaptability, curiosity, accountability, and the ability to support multiple departments simultaneously.

Why This Role Matters

This position directly affects lead volume, online inventory performance, visit-to-lead conversions, digital consistency, brand perception, and operational efficiency. The work produced will be visible, measurable, and immediately impactful to the dealership’s revenue and rider engagement.

Success Plan: Year 1

0–30 Days: Learn operations, tools, workflows, and dealership expectations. Outcome: can independently create vehicle listings and contribute to weekly check-ins.

30–90 Days: Take ownership of vehicle listings, social posting, and updates. Outcome: increased lead flow, consistent online presence, minimal supervision required.

3–6 Months: Improve listing quality, identify efficiencies, build processes, and increase visibility. Outcome: measurable improvement in leads and inventory presentation.

6–12 Months: Become a strategic contributor, run small experiments, and help guide merchandising and promotional decisions. Outcome: Digital listings become a top-performing lead source.

Career Path

Year 3:

– Digital Marketing Specialist (execution, optimization, analytics, content quality), or

– Digital Marketing Manager (planning, multi-department coordination, vendor communication)

Year 5:

– Digital Marketing Director (standardize digital operations, oversee major initiatives, provide high-level insights)

Summary

This role provides immediate operational impact and long-term strategic value. The ideal hire will grow from daily execution to digital leadership, supporting dealership growth and strengthening our presence in the Powersports community.

Welcome to State 8 Motorcycles, we have been proudly serving our motorcycle clients for over two decades; we got our start in a garage with just a few preowned motorcycles and have since grown to one of North East Ohio's largest motorsports dealers. Our two retail locations, in Cuyahoga Falls, span over 30,000 square feet and offer one of the area's largest selections of motorcycles, ATVs, Side by Sides and Motocross vehicles. Although our our operation continues to grow, we remain true to our roots and can still remember the exhilaration of our first rides. A feeling of excitement we continue to receive everyday from sharing our passion with you, our clients, our friends and our family.

Company Description

Welcome to State 8 Motorcycles, we have been proudly serving our motorcycle clients for over two decades; we got our start in a garage with just a few preowned motorcycles and have since grown to one of North East Ohio's largest motorsports dealers. Our two retail locations, in Cuyahoga Falls, span over 30,000 square feet and offer one of the area's largest selections of motorcycles, ATVs, Side by Sides and Motocross vehicles. Although our our operation continues to grow, we remain true to our roots and can still remember the exhilaration of our first rides. A feeling of excitement we continue to receive everyday from sharing our passion with you, our clients, our friends and our family.

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