Job Description

Title: Targeted Marketing Specialist

Pay Rate: 20-23/hr

Location: Irving - onsite Monday-Thursday - (WFH Friday)

Contract length: 3 month contract to hire

Reporting to the Manager –Targeted Marketing, the Targeted Marketing Specialist is responsible for the development and execution of email marketing. High-level responsibilities include the day-to-day management of the email life cycle, while collaborating with multiple business owners.

Must haves

• Bachelor’s degree, preferably in Marketing, Communications, Advertising, or relevant experience
• 2-3 years of Email experience (development/execution) within a marketing team environment, preferably in retail
• Experience managing high-volume, multi-version, and dynamic email campaigns

Pluses

• Background in Retail

Day to Day

• Manage and execute all aspects of high-volume, multi-version email campaigns, with a customer-first mindset
• Execute day-to-day operational tasks, including content planning and creative briefing within a highly collaborative, cross-functional team, managing internal and external partners to deliver changes, and testing final content to ensure a positive consumer experience.
• Proactively learn about customer behavior and engage in understanding reporting and customer analytics that might influence email channel improvements.
• Keep current on email best practices & trends, such as data capture, relevant customer content, campaign analysis, and deliverability.

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