Overview This position is located in the Office of Planning, Office of the Director. The position functions as Public Affairs Specialist responsible for identifying communication needs; developing informational material that informs the public of the organization's policies, programs, services, and activities; advising management on the formulation and articulation of organization policy; and designing, executing, and evaluating the information programs that communicate organization policies, programs, and actions to various audiences. Duties and Responsibilities The incumbent plans, initiates, and implements comprehensive public affairs campaigns to enhance the understanding of the organization's programs, mission, and functions. Advises OP’s senior team on the possible public and media reactions to proposed policy statements or organization's actions. Formulates and recommends policies, programs and procedures governing information functions related to the work of OP. Develops and disseminates a wide range of information and data concerning the nature and objectives of organization programs, employing all types of media outlets. The position prepares and/or drafts content for press releases, speeches, and the web to share information about programs and/or services. Creates content for website, blogs, electronic newsletters, fact sheets, and brochures. Develops social media campaigns and other digital products. Coordinates, generates, and manages digital information, and creates an online presence through the use of digital media software and visual communication tools. Develops appropriate communication channels, techniques, and strategies for use by others in disseminating information to hard-to-reach audiences. Implements strategies for assessing the performance and effectiveness of public information programs and social media activities that evaluate organization's goals. Fosters and maintains relationships with various internal and external stakeholders, including public information officer partners in District and Federal government organization to promote greater awareness of the City\'s programs and services. Apply Apply at Careers.dc.gov #J-18808-Ljbffr DC Office of Planning
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