Job Description

National Director, Sales and Marketing

Job Category: Administration

Requisition Number: NATIO003553

Location: King Of Prussia, PA 19406, USA

Description

Minimum of 3 years multi-state sales management experience in senior living environments required. This position requires extensive travel, approximately 75% across the assigned region. The National Director, Sales and Marketing will provide leadership, support, and training to the Directors, Sales and Marketing within the assigned region. Working closely with the Vice President of Operations, influence positive outcomes of both internal and external sales efforts, while ensuring that each community's Director, Sales and Marketing, is achieving or exceeding projected occupancy and operating within budgetary guidelines. Direct the Artis sales strategy to drive revenue growth and achieve sales targets. This position leads community leadership through sales training, market analysis and relationship management. Working at Artis Senior Living, you'll play an integral role on a dynamic team helping people living with dementia achieve the essential human needs of purpose, belonging and joy by building a bridge between their lifelong identity and present daily life - we call this act of service "Honoring Yesterday & Celebrating Today." We like to think that Artis associates are the most thoughtful people on the planet, so in return - they deserve to feel safe, supported, and inspired to grow. We truly look forward to you being part of the Artis family! We are proud to be a Great Place to Work Certified company.

Sales Management:

• Within the assigned portfolio, work closely with the Vice President of Operations to influence positive sales outcomes and ensure that each Director, Sales and Marketing is achieving or exceeding projected occupancy, while operating within budgetary guidelines.
• Regularly monitor the overall results of community sales efforts across the assigned region to provide recommendations to improve marketing strategy and optimize business development initiatives and metrics.
• Provide accurate forecasting, monitor daily changes and report on it to executive leadership.
• Lead in the development of Marketing Plans in collaboration with the community's leadership team, collaborating with regional operations as appropriate.
• Will be the Subject Matter Expert of the company's Marketing Plan model which includes analysis of target market, marketplace trends, internal weaknesses and strengths, external threats and opportunities, positioning statement development, messaging, and branding strategy. Monitor Marketing Plan compliance.
• Assist in the completion of competitive analysis and other market research as needed. Understand how to assist each Community with developing or confirming their market position.
• In partnership with the Vice President of Operations and community leadership, engage in strategic planning meetings to discuss sales trends and projections.
• Conduct on-site sales in the absence of a salesperson or to help boost sales when a community census drops or is in lease-up whenever possible.

Team Development:

• Together with the Executive Director and Vice President of Operations, interview candidates for the Director, Sales and Marketing position.
• Orient and onboard new Sales and Marketing team members, including training on sales techniques and the Artis sales process.
• Establish performance goals and monitor performance on a continual basis for all team members.
• Coach and mentor Directors, Sales and Marketing, to ensure effective sales strategies are being utilized. Provide performance feedback and offer continued development opportunities.

Data Analysis and Strategy Development:

• Monitor call source information for the region and use information to improve lead generation, lead management, and sales.
• Work with the Directors, Sales and Marketing, and Executive Directors to maintain a quarterly competitive profile to track current rates, availability, incentives and monthly "call to actions."
• Continuously monitor and appropriately address the resident population for shifts in preferences, values and attitudes using personal interviews, approved surveys, resident committees, suggestion boxes, etc.
• Using all appropriate data, ensure production of complete outreach plans, outlining events and sales strategies.
• Monitor and analyze sales and marketing metrics to measure effectiveness and identify areas for improvement.
• Provide accurate sales forecasts (attrition and pipelines), performance reports, and analysis VP Sales & Marketing.
• Use market research and analytics to measure campaign effectiveness and ROI.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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